Task:
In the super election year of 2024, three state elections in the East were "threatened" to be lost to the AfD. The West woke up, felt the threat posed by the embittered East Germans, and did... nothing. Wait, yes, they did. Communications professionals designed stylish posters, wrote democracy and solidarity on them, and placed the images where no AfD voter in Saxony, Thuringia, or Brandenburg would ever see them: in western metropolises on digital OOH screens. We considered: WHAT could REALLY work?
Idea:
We're going there. To Saxony, where "in general" most AfD voters live. A week in Chemnitz and the surrounding area. Research in prefabricated housing estates, in the former Stasi prison, in pubs, at football games. Listen, observe, what language do they speak, what aesthetics "speak" to people, what brings people together instead of dividing them? The idea was born to develop a concept for a scalable election festival for small towns in Saxony and make it available to the municipalities.
Solution:
The election festival – a mini "folk festival" held for each election – resembles what a rural festival in Saxony looks like. A coat of arms, conservative font, and unfashionable design. The central entertainment feature: the election pub. An arcade where you can "play" the current election-o-mat. This brings young and old together to engage in conversation. We built the election pub, programmed it, and set it up for exhibitions and in various venues. It passed the test: everyone had fun and discussed things. It was short and cheerful.
