Task:
The owl has been defined at federal level as a symbol for state nature conservation. However, no standardised and comprehensible communication system has been defined. The existing solution in Brandenburg does not meet current requirements.
Idea:
Redesign and expansion of the established motif into a motif family for use in comprehensive protected area communication with marker and information signs. Design of content and media for digital platforms.
Solution:
The result is a design manual for a communication system. It contains layout grids for the application of the 11 motifs on 32 marker signs and the 21 pictograms for communicating the commandments and prohibitions on information boards. An explainer on behaviour in nature reserves supplements the signage on the social media channels of the Brandenburg Ministry of the Environment.
