ADC awards 12 nails and 7 prizes to the HAWK Faculty of Design

With the Talent Award, the Art Directors Club (ADC) recognizes young creatives for outstanding communication and design achievements. In addition to the submissions to the ADC competition, the ADC jury also honors the most groundbreaking communication achievements of the young creatives with the iconic bronze, silver, and gold nails in the categories of semester, final, and practical work. The Design Faculty of the HAWK at the Hildesheim campus took home three gold, two silver, and seven bronze nails this year, along with seven additional awards.

With this result, we are the most successful German university in this year's competition. And we have once again proven to the creative capitals of Germany: Great creation can also emerge from small-scale projects!
Prof. Mathias Rebmann, Field of Competence Coordinator Advertising Design

Gold and Bronze for "Snac:ki"

Group work led by Prof. Sabine Cole

The "Snac:ki" project received one gold and one bronze nail. First, the students searched for a kiosk in the region. They then learned about the shop and its owners through a profile. In addition to general data, personal statements and biographical information were equally important. After the research, the class asked various AIs how they imagined kiosk owners. The students noticed that the respective results had little to do with one another. The students then tried to figure out how to formulate a prompt so that the result appeared as realistic as possible. The group presented their findings as an installation as part of the annual "Werkschau" exhibition.

 

Students: Addardae Abdul Hassan, Talea Aydemir, Lara Balewski, Eslem Baris, Estella Chiara Boog, Medea Brestrich, Lina Ehlers, Inga Essmann, Joel Hecker, Aileen Hertwig, Alicia Hilt, Mona Hoffmann, Dilan Korkmaz, Jay Zeno Märtens, Marie-Kristin Richter, Luka Marie Rischkopf, Niclas Robering, Nikole Schneider, Thyra Schröter, Liliya Sheina und Sergej Tkach

Gold for "The Papaya Book"

From Kikko Neubert

Abortions and papayas? That's right! The lack of access to expert knowledge about safe abortion methods means that abortions remain one of the most common, yet preventable, causes of death among pregnant women. A papaya serves as a proven model for teaching WHO-recommended methods to doctors. Disguised as a cookbook, this expert knowledge thus provides access to medically relevant knowledge even in restrictive countries, helping to make abortions safer worldwide.

Gold for "FlowFight"

From Maja Prassol

Culture for everyone. Those who don't participate are missing out on social interaction. Yet the audience is dominated by white, privileged academics. This must change. The cross-media campaign by Macht Worte! (Make Words!) fights for social diversity among the audience of culture. To achieve this, it addresses one of the most diverse communities in existence: gamers. With poetry slams in games, Maja Prassol brings culture into gaming and gamers into culture.

2 x Silver for "Arche Bunker"

From Leon Heitmann

As a last hope against an impending apocalypse, the 19-kilometer-long and 1,000-meter-deep secret bunker for 3,000 members of the West German government was hidden in the Ahr Valley like Noah's Ark. In the experiment, Leon Heitmann attempted to freeze time using photogrammetric 3D scans to visualize the building's manifest emotional world. The student developed a multimedia storytelling piece from thousands of images. The apocalyptic look, combined with a specially produced soundtrack and a tube television, was intended to convey an immersive feeling of his perception of the bunker. The models posing in the bunker brought the last second before annihilation to life.

Bronze for "Brot Couture"

From Jessica Spangenberg, Emely Hesse and Mathis Engelhardt

The humorous campaign "Brot Couture" by Jessica Spangenberg, Emely Hesse, and Mathis Engelhardt emphasizes and celebrates the values ​​of quality, aesthetics, and taste, as well as the principles of traditional baking. Bread Couture gives independent bakeries a voice by connecting bread with the aesthetics, attitude, and exclusivity of high fashion, where money is no object. Targeted content on various platforms, supported by posters and murals, draws attention to the skills of the craft—including a fashion show shared on social media to showcase the impressive creations.

Bronze for "Blood4Blood"

From Ann Carolin Krause, Florian Gutnoff and Leopold Zein

Every day, German hospitals are short of blood supplies. The reasons for the lack of donations are a lack of awareness, information and incentives. The willingness to donate blood is declining, especially among younger people. True Fruits reaches exactly the target group that will be needed in the future to solve the problem: young people. True Fruits and the DRK are launching a campaign that focuses on the special edition "Blood", which looks like a blood bag. The only condition for getting it: blood must be donated. Accordingly, the motto of the campaign by Ann Carolin Krause, Florian Gutnoff and Leopold Zein is: Blood for Blood. The only smoothie that is bought with blood. The special edition provides information about blood donation and encourages people to donate because the vitamin-rich ingredients improve regeneration after donation.

Bronze for "Wohin?"

From Fabian Lux and Elias Körbel

The work "Wohin?" is a series of image and text projections addressing the topic of homelessness. Quotes from various homeless individuals were displayed on the concrete walls along the canoe center at the EVI-Lichtungen light art festival and reflected in the water. Fabian Lux and Elias Kurbel addressed the path to homelessness, thoughts, problems, and desires. Otherwise invisible to many, they are nevertheless part of our society.

Bronze for "Der Plenarsaal"

From Lara Köhler

The never-used government bunker in the Ahr Valley was the most secret and expensive building in the history of the Federal Republic of Germany. The empty plenary hall, a symbol of parliamentary democracy, is impossible to depict in its scale. Lara Köhler photographed this place for three days. Setting a light within a tube system was the greatest challenge of this project. Using the LEDLENSER X21R, she achieved objective illumination of the tube by focusing the light from meter to meter. The image was taken with an exposure time of 39 seconds at an aperture of f/16. She used a Canon EOS 77D for this project.

Bronze for "How to Helfen"

From Paul Knop

The more people are present, the fewer people help. Emergency situations arise again and again in everyday life, but other people often do not help the victims. The name for this is the bystander effect and is broken down into different decision-making stages that people have to go through before they intervene. Paul Knop has drawn attention to this effect in various media. A series of posters provides tips on how to more easily overcome the very decision-making stages that prevent people from helping. It is distributed precisely where there are many people, where the effect is particularly effective. In order to consolidate this complex knowledge in the long term, information about the effect is provided on Instagram and real incidents are used to illustrate the consequences of incorrect behavior and the often simpler option of not helping.

2 x Bronze for "Zeit zum Atmen"

From Clara Happ

Bronze in two categories goes to Clara Happ's book "Zeit zum Atmen" It is the result of an artistic and creative exploration of the work of mountaineer Reinhard Karl. Inspired by his photographs, the high-contrast woodcuts and linocuts were created. Thoughts and feelings echo motifs from the original texts. Why do people climb mountains? Why an analog medium? Why Reinhard Karl? This book is a declaration of love for analog photography, the art of woodcutting and linocut, and the magical attraction of the medium itself.

Key data on the project

Study programme
B.A. Design
M.A. Design

Field of study
Design 

Duration
2023/24

Goal
Recognize valuable student work through competition participation at the ADC

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