GAY BOSSY GOTT

Task:
Design thinking, double diamond, designing processes, design methods, problem solving: Design students often lose the joy of being and thus the creative lightness of being when it comes to design with meaning and purpose. And where purpose becomes a system, design uniformity follows.

Idea:
So out with meaning. In with madness, aka "chance." 25 students unlearn common sense and just get going. From collecting trash without knowing what it's for, to using dice generators to choose colors and snail slime. The title was "written" with alphabet cookies.

Lösung

In the end, only two sensible decisions were made: #1 It should be a magazine so everyone can design a page. Paper size: Randomly donated paper on the day of the decision. Unfortunately, A1, which is very large. Hence decision #2: Color application through moving projection, so as not to waste any more color on this nonsense. Due to the random browsing of the "readers" during the projection as part of the exhibition and trade fairs, the color application is (almost) purely random. LOL.

SOLUTION FOR 1.4.1.2. (Online/Mobile):

In the end, only three sensible decisions were made: #1 Everything will be collected digitally – and infinitely, randomly combinable using a split-scroll page. #2 An analog version, a magazine. Paper size: A1, which is very large. Hence decision #3: Color application through moving projection, so as not to waste any more color. Due to the uncontrollable browsing of the "readers," the color application is (almost) purely random. LOL.

GAY BOSSY GOTT. Broken Cuckoos Sex Copie.

Problem:
Design thinking, double diamond, designing processes, design methods, problem solving: Design students often lose the joy of joy and thus the creative lightness of being when it comes to design with meaning and purpose. And when it comes to copy, the fun is completely gone.

Idea:
So, out with the meaning. In with the madness, aka "coincidence." 25 students unlearn common sense and just go for it. For the copy, this means: The title and subheading were crafted under time pressure using letter cookies (there were many Ks in the bag). And the wild copywriting began:

Solution:
The iconic phrase: "The quiet Lower Saxon can certainly be tempted with a good dessert" was overheard in a rampant random Tinder chat. Jotted-down dreams, conversations overheard on the bus, Dada poems with lines in their pockets, quotes from Extreme Speed Scrolling, collections of insults you might need again. Who needs ChatGPT when you have random content!